Ilarion Kompantsev

Background

My work is paid acquisition: Google Ads and the platforms around it. I run the accounts with my team at K&K Advertising Ltd, using our own analytics layer on top of Google Ads.

I started in marketing in 2012 as a hired SEO specialist, and in 2014 opened my own web studio in Kyiv, building sites, online stores and landing pages. The team grew to about twenty people: marketers, data analysts and product owners. I moved it from Ukraine to Poland before the full-scale war. K&K Advertising Ltd was registered in the United Kingdom on 7 November 2022.

We measure results on a Google Ads analytics panel we built ourselves, with an AI consultant inside it.

A monthly fee rewards the time an account stays open. I want my compensation to depend on what I can change. That is why I work on revenue share, or equity when the stage of the business makes that sensible.

I read the campaigns, search terms and conversion data before we discuss an agreement. If I cannot see room to grow, I say so. If I can, we agree on the share and the numbers we will both use to assess the work.

The same data is where my research starts. I publish aggregates with the method, sample and period; client names stay out of the work.

Profiles and company record

My company is K&K Advertising Ltd, registered in the United Kingdom under company no. 14465695. These are the places to check my company record and public profiles.

• Companies House — K&K Advertising Ltd, company no. 14465695
• K&K Advertising — company website
• LinkedIn — Ilarion Kompantsev
• Instagram — @i.kompantsev
• The Vocation Review — A share of the result means doing work that cannot be shown, 11 September 2026
• Datum Review — Incentive bonuses and agency relationship length: two separate ANA studies, 11 September 2026